Friday, June 15, 2012

Reebok showcase

The first Reebok|CrossFit Enduro Box is opened in Singapore
Experience the revolutionary strength and conditioning programme
at a gym that is called a Box.

Last week, Little India saw a flurry of activities in one of
the unassuming shophouse units. Many media friends came together to celebrate the
opening of a gym with a difference – the Reebok|CrossFit Enduro Box, a no-nonsense,
boot camp-like set-up that offers the revolutionary strength and conditioning
programme. As Jek Long, General Manager of Sports Division of RSH (Singapore) Pte
Ltd, announced: “The Sport of Fitness Has Arrived.”


The new Reebok|CrossFit Enduro Box will join the global
network of more than 3,000 CrossFit boxes in 57 countries
that provide people of all ages and fitness levels with the opportunity to
change the way they experience fitness.

Located at Syed Alwi Road, the Reebok|CrossFit Enduro Box opportunity
to become part of the global CrossFit community and join CrossFitters
around the world who are forging elite fitness.

At the event, Mr Jek Long shared with friends from media on the synergistic collaboration between Reebok and CrossFit on several fronts, including the Reebok CrossFit Games – the search for the Fittest Man and Woman on Earth and opening of new Boxes around the world.


Ms Juria Maree, coach and co-owner of Reebok|CrossFit Enduro Box, then presented more details on “What is CrossFit?” – from the essence and benefit of a CrossFit programme, the scalability of the programme to cater to people of different fitness levels, to the community project of the Box.

The event ended on a high with five CrossFit athletes who put up a high-energy, adrenaline-pumping demonstration which awed and impressed all the guests at the event.



Check out the commercial of Reebok|CrossFit

 

When was the last time you worked out?

No comments:

Post a Comment